Join BakerHostetler for our 2023 Advertising Law Showcase, featuring monthly webinars focused on the issues you may encounter this year.
All webinars will provide 1.0 CLE credit hour.
Looking forward to the 2024 Advertising CLE Webinar Showcase. The first session kicks off January 25.
Session 1: 2022 Year in Review
2022 was a year of heightened regulatory scrutiny of some of the key marketing strategies and tools marketers are employing in this rapidly evolving landscape. This webinar will highlight some of this year’s most significant legal and regulatory developments and the challenges they present for marketers in both the real and virtual worlds.
Presenters: Linda Goldstein and Daniel Kaufman
Session 2: Why Did I Get This Ad? Unpacking the Complex World of Digital Media and Ad Tech
The world of digital media, ad tech, and the complexity of the digital advertising ecosystem can be overwhelming. This webinar will address the key things you need to know and keep an eye on in 2023.
Presenters: Aaron Goodman and Taylor Bloom
Session 3: The Federal Trade Commission's New Health Product Compliance Guidance
Join Randy Shaheen and Daniel Kaufman as they discuss the Federal Trade Commission’s new Health Products Compliance Guidance. During this webinar, they will share their insights about the new Guidance, highlight areas of particular importance for anyone involved in marketing or analyzing health claims, and explain how this new document differs from the agency’s two-decade-old Dietary Supplement Guidance.
Presenters: Randy Shaheen and Daniel Kaufman
Session 4: Compliant Consumer Review Practices
Join Amy Ralph Mudge and Victoria Weatherford as they outline what you need to know to make sure your solicitation, moderation, and posting of reviews pass muster with the FTC, state AGs, NAD, and the courts. They will also discuss troubleshooting the use of third-party review websites.
Presenters: Amy Ralph Mudge and Victoria Weatherford
Session 5: Advertising and Privacy Issues in the Metaverse
As more and more brands engage with existing and new customers in the metaverse, this webinar will highlight key advertising and privacy issues for how businesses can create customer trust in immersive virtual worlds. Join Linda Goldstein and Jeewon Serrato as they lead this interactive discussion.
Presenters: Linda Goldstein and Jeewon Serrato
Session 6: Emerging Legal Implications with AI in Advertising
From ChatGPT to Dall-E, generative AI tools – those using AI to create content – are capturing imaginations, including those of advertising and marketing teams. Join us for a one-hour webinar in which we provide an overview of what generative AI is and can do, important intellectual property and data privacy concerns, and the regulatory and legislative landscape in the US and abroad. We will also discuss how brands may be able to harness the creativity of this technology while mitigating legal risk.
Presenters: Nichole Sterling and Lauren Bass
Session 7: No Kidding Around, A Children’s Advertising Review
Advertising to children under the age of 13 has long been the subject of scrutiny by lawmakers and regulators. How can brands responsibly communicate their message to audiences in this age group? This discussion will cover strategies and methods to successfully and responsibly broadcast your message to children.
Presenters: Daniel Kaufman, Carolina Alonso and Mike Ingram
Session 8: Let’s Get Ethical: Advertising Law Ethics 101
Ethical advertising goes so much further than just ensuring the claims you are making are not deceptive. Learn how to navigate the complex legal and ethical minefield that is advertising in 2023. This program is approved for ethics credit.
Presenters: Randy Shaheen and Mike Ingram
Session 9: Where the FTC is Heading on Privacy Issues and Why it Matters to Advertisers
Even though Congress has yet to enact broad federal privacy legislation, recent FTC actions demonstrate that the agency is not waiting on Congress to act. They are taking a much closer look at how companies are collecting and using data in a wide variety of contexts and negotiating injunctions that more narrowly restrict how companies can use data and suggest the agency may be moving the goalposts considerably. The agency is particularly focused on data used for advertising purposes. Join Randy Shaheen and Daniel Kaufman as they explain the development and evolution of the FTC’s privacy and security authority, the new approaches that we are seeing, and where it might be heading.
Presenters: Randy Shaheen and Daniel Kaufman
Session 10: What Brands Need to Know About NFTs
Join us for an overview of today’s Web3 ecosystem and a discussion on how brands use NFTs to engage customers and expand into new markets. Topics include how NFTs are used in reward, loyalty, and membership programs, how trademark laws apply to NFTs, and strategies for protecting your brand’s reputation.
Presenters: Jerry Ferguson and Veronica Reynolds
Session 11: Drafting for Common Risks in Advertising and Media Deals
In this presentation, you will learn how to draft agreements that address the issues and risks commonly found in advertising and media deals, including deals relating to digital media, ad tech, sponsorships and endorsements.
Presenters: Janine Anthony Bowen, Craig Carpenter, and Aaron Goodman