Join BakerHostetler for our 2024 Advertising Law Showcase, featuring monthly webinars focused on the issues you may encounter this year.
All webinars will provide 1.0 CLE credit hour.
Session 11: The FTC’s Final Rule on Negative Options
Join us as we discuss what subscription marketers need to know to ensure compliance with the FTC’s Rule, together with ROSCA and state law developments as well as recent lawsuits filed challenging the Rule.
November 21, 2024 | 12:30 - 1:30 PM ET
Previous Sessions
Session 1: 2023 Year in Review
2023 was another year of heightened regulatory scrutiny of some of the key marketing strategies and tools marketers are employing in this rapidly evolving landscape. This webinar will highlight some of this year’s most significant legal and regulatory developments and the challenges they present for marketers in both the real and virtual worlds.
Presenters: Linda Goldstein and Sarah La Voi
Session 2: Strategies for Minimizing Legal Risks When Maximizing New and Emerging Marketing Technologies
Technology continues to transform the advertising landscape as companies increasingly turn to AdTech and generative AI to support their business growth and marketing efforts. However, the growing use of these technologies has led to a watershed of legal scrutiny likely to shape how marketers can use these technologies in the future. Join us for an update on the hottest trends involving AdTech and AI and learn practical and innovative strategies to share with your marketing clients to help reduce the current risks.
Presenters: Sarah La Voi and Bethany Lukitsch
Session 3: Influencers, Testimonials, Consumer Reviews and Sponsored Content in Advertising
Join Amy Mudge, Sarah La Voi, and Lauren Bass for an insightful overview of the latest developments from the FTC and NAD pertaining to influencer contracts and collaborations, testimonials, reviews, and sponsored content. Learn effective strategies for managing your relationships in this evolving landscape.
Presenters: Amy Mudge, Sarah La Voi and Lauren Bass
Session 4: Is it Time to Toss the “Junk Fees?” An Update on Regulatory and Class Action Risks Associated with Added Fees
The proliferation of added fees in various consumer service and goods industries has not escaped the notice of regulators and class action counsel. Join us for an update on recent FTC and state regulatory efforts and class action developments regarding so-called “junk fees.”
Presenters: Julie Singer-Brady, Randy Shaheen, and Jack Ferry
Session 5: FTC Rulemakings and Why They Matter to All Marketers
The FTC kicked off a wave of rulemakings in 2021 and rules are getting finalized. The impact of these rules will be significant. With the November general election rapidly approaching, there is a clear push by the FTC to finalize more of the proposed rules, including rules about subscription plans, disclosures/reviews, add-on fees, and non-competes. These rules have the potential to dramatically change how products and services are marketed and promoted. Join us as we provide an overview of the different FTC rulemaking processes (and guide reviews) and discuss where things stand with the different rulemakings and our predictions regarding where things may end up.
May 16, 2024
Presenters: Randy Shaheen and Daniel Kaufman
Session 6: AI in Advertising: Practical Uses and Risk Management
AI is transforming the advertising industry. Teams are eager to use these new tools, but unchecked use creates significant risk. Join us as we explore these challenges, look at the current state of the law and regulatory guidance, and offer practical advice on how to handle the use of AI in advertising through human supervision, good contracting practices, and reasonable restrictions.
June 27, 2024
Presenters: Sarah La Voi and Nichole Sterling
Session 7: Is it a Claim or is it Puffery?
This will be the greatest panel ever! The ultimate in illumination!
Join us to answer whether promises like this are puffs or claims that need to be supported. This is an age-old push and pull between marketers and their counsel, but newer NAD precedent provides some clear ground rules for when such promises are bravado v. requiring substantiation.In this webinar, we’ll dive into all things puffery, which is an essential principle for any lawyer evaluating marketing claims. We’ll discuss how to recognize puffery, when a puff can present legal risk, and recent NAD decisions applicable to this area.Aug. 1, 2024Presenters: Amy Ralph Mudge and Aug. 1, 2024Presenters: Amy Ralph Mudge and Jack Ferry
Session 8: Ethics and Artificial Intelligence
AI is popping up everywhere, and the legal profession is no exception. The ABA just released its first ethics guidance on the use of AI, emphasizing that among other things attorneys should consider their knowledge of AI and obligations regarding confidentiality and disclosure of AI use. Join us as we walk through some of the ethical considerations that surround the use of AI in the practice of law.
August 29, 2024 | 12:30 - 1:30 PM ET
Presenter: Randy Shaheen
Session 9: A Closer Look at the FTC’s Final Rule on Consumer Reviews and Endorsements
Join us as we take a deep dive into what is and is not covered by the FTC’s rule and have a practical discussion on how to update your compliance program to make sure you are not facing penalties.
September 26, 2024 | 12:30 - 1:30 PM ET
Presenters: Amy Mudge, Daniel Kaufman and Sarah La Voi
Session 10: Hot Issues in Promotions, Sweepstakes, Contests and Gamification
Join us for an in-depth look at the latest trends and topics related to consumer promotions. This one-hour CLE will focus on how to keep your sweepstakes and contests creative, cutting-edge, and, most importantly, compliant.
October 24, 2024 | 12:30 - 1:30 PM ET