Michael brings hands-on experience to the firm’s Advertising, Marketing and Digital Media team. With a solid foundation in technology and data privacy, Michael advises clients on a variety of privacy and advertising issues. With a unique background as a publicist and marketing associate for a variety of technology and consumer product clients, Michael has a familiarity with the needs and expectations to stand out in today’s marketplace.
Michael serves as a comprehensive counsel specializing in guiding clients through the complexities of advertising campaigns and strategies. With a keen eye for compliance, he helps clients design, launch and analyze impactful campaigns while ensuring adherence to industry standards. His expertise spans counseling video game companies on navigating the ESRB regulations, guiding a diverse range of clients to create and sustain successful text message campaigns that meet Telephone Consumer Protection Act (TCPA) and Cellular Telephone Industries Association (CTIA) guidelines and ensuring robust compliance with the Children's Online Privacy Protection Act (COPPA) for multiple clients.
Michael’s strategic insight and attention to detail make him an invaluable asset in the ever-evolving landscape of advertising law. Working at the intersection of data privacy and advertising, Michael focuses on issues such as claim substantiation, COPPA compliance, TCPA and Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM).