“Amy is truly outstanding. She is incredibly responsive, prioritizing our matters. She is also extremely commercially minded.”
— Chambers USA 2024
Amy Ralph Mudge, the leader of BakerHostetler’s Advertising, Marketing and Digital Media team, has successfully counseled major advertisers through bet-the-company enforcement investigations and competitor challenges for more than 20 years. She is a Band One Chambers USA-ranked advertising regulatory and NAD lawyer, and a respected thought leader in the advertising law field.
Amy routinely represents top-tier companies before the Federal Trade Commission (FTC), the National Advertising Division (NAD) and the Children’s Advertising Review Unit (CARU), as well as in private, federal and state class action defense, consumer protection and antitrust litigation. From the nation’s best-known food brands, major toy manufacturers and health and wellness names to digital media influencers, cutting-edge Internet companies and consumer products giants, the range of industries in which Amy counsels reflects the strength and breadth of her practice.
A comprehensive counsel, Amy is also skilled at establishing effective compliance programs as well as providing antitrust and marketing law training. Her work includes counseling in all manner of endorsements, including native advertising, influencers, consumer reviews and review websites; the emerging use of AI in advertising; the advertising of NFTs; loyalty programs; e-commerce website and app design, including avoiding dark patterns; subscription marketing; social media marketing; green marketing and environmental, social and governance (ESG) commitments; marketing to children; “Made in USA,” health claim substantiation and other claim support requiring competent and reliable scientific evidence; comparative advertising; pricing claims; and email and text message marketing.