Partner Amy Mudge, leader of BakerHostetler’s Advertising, Marketing and Digital Media team, explored updates to the Federal Trade Commission’s “Guides for Use of Testimonials and Endorsements in Advertising” during a PLI program, held Dec. 20, 2023. The presentation, “FTC and CPSC – What You Need to Know About Consumer Reviews & Influencers to Satisfy Both Agencies,” examined the long-awaited updates, which reflect the current administration’s views about what types of third-party marketing are deceptive and misleading. Mudge also discussed the intersections of safety concerns and truth-in-advertising concerns.