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“Baker has a team of impressive superstars who have great knowledge of evolving privacy standards.”

— Chambers USA 2024

Strong, proactive privacy governance and technology strategy is vital to every business today. Our national team counsels clients on how to reduce or eliminate risk through rigorous review of policies that may pose privacy and security risks, as well advises on strategic acquisitions of technology.

We work with the key personnel who have responsibility for privacy and security and for technology infrastructure, including chief information and privacy officers, marketing team leaders, compliance officers, finance leaders and in-house legal teams. Our incident response experience and regulatory knowledge mean we are uniquely qualified to examine both internal and privacy governance policies. Our deep understanding of technology positions us to advise clients regarding the best practices for technology transactions, including negotiating agreements regarding cloud services and technology infrastructure as well as data ownership and other key issues that arise when companies do business together.

Privacy Governance
  • Counseled hundreds of companies on developing, implementing and maintaining privacy programs and complying with applicable data protections laws, including the CCPA.
  • Representing the interests of multiple clients in the digital advertising sector while working with the Internet Advertising Bureau to help develop a policy framework, multiparty agreement and technical signal program that will allow publishers and advertisers to integrate their CCPA “do not sell” requests with internet-based advertising technologies.
  • Advising numerous clients regarding compliance with international data transfer restrictions and data localization requirements. Additionally, we developed and implemented GDPR compliance programs for U.S. and international organizations, including applicability analysis, data mapping, data transfer mechanisms, consent mechanisms, “right to be forgotten,” data security assessments, breach response programs, the selection of Data Protection Officers and employee training.
  • Served as lead privacy counsel to a cutting-edge healthcare funding provider; provided a 50-state analysis of the privacy landscape for the company.
Technology Transactions
  • Representing an insurance company in its multimillion-dollar multiparty cloud and software services agreements.
  • Supporting a large healthcare system as lead technology and intellectual property counsel; advising the organization in more than $50 million worth of technology acquisitions.
  • Acting as lead counsel to a minerals and material solutions provider, evaluating and mitigating the risks of third-party installation of IoT tracking technologies for assets management.
  • As privacy counsel to a global public relations and earned media software company, led the organization through multiple acquisitions of portfolio companies and conducted privacy diligence for a number of transactions.
  • Advised a healthcare customer-relationship management company on commercial transactions and the development of a privacy and data strategy, navigating HIPAA compliance and regulations.

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