Associate Carolina Alonso took part in a panel titled “Crafting the Future of Advertising in Gaming: Unveiling the New IAB Creative Guidelines” at the 2024 IAB PlayFronts in New York City. The panel addressed not only the guidelines, but also the best practices in advertising in the evolving landscape of gaming.
Held March 26-27, 2024, the third annual conference is dedicated to showcasing advertising and partnership opportunities in the gaming industry.