NEW YORK — March 21, 2025 — BakerHostetler represented Audiense, an innovative consumer intelligence and social insights platform, in its sale to Buxton, a leading provider of consumer analytics solutions. The transaction was backed by growth equity firm PSG.
Audiense, beloved by consumers across the globe, uses its AI-driven audience insights to empower organizations to uncover, understand and connect with their ideal audiences. Through advanced segmentation and actionable insights, Audiense helps brands optimize strategies across marketing, sales and beyond.
Buxton is a leading provider of customer analytics solutions. By combining proprietary intelligence and AI with hundreds of data sets, including purchase behavior and intent data, Buxton’s robust product line is trusted by more than 3,400 brands to help them capture, understand and activate audience data across over 20 integrated marketing channels.
The BakerHostetler deal team was led by Partner Steven Goldberg and Associate Michael Greubel and included Partners Matthew Gases, Matthew Wochok, Erica Svoboda, Brendan Clark and Kyle Gregory, Counsel Jacqueline Best and Associate Michael Parente.
Osborne Clarke served as UK and EU counsel to Audiense.
For more information visit: https://www.buxtonco.com/newsroom/buxton-takes-next-step-in-revolutionizing-consumer-insights-with-acquisition-of-audiense.
BakerHostetler’s Business Practice Group handles thousands of corporate transactions each year. The full-service team, consisting of more than 250 attorneys in offices across the United States, has extensive experience closing all varieties of transactions – including mergers and acquisitions and private equity, real estate, debt finance, capital markets and securities, healthcare and regulatory, restructuring and bankruptcy, emerging companies and venture capital, commercial transactions, and other matters central to a company’s success. A national group with a global reach, BakerHostetler’s Business Practice Group is consistently named a go-to firm by both Chambers USA and Legal 500. For more information, visit bakerlaw.com/services/business/. Connect with us on LinkedIn at @BakerHostetler or on the social platform X at @BakerHostetler.
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